A better berry has arrived
betterful started with the idea that good choices taste better.
We’ve improved every step of the growing, harvesting, and delivery of betterful. The result is a blueberry that is tastier for us and healthier for our planet.
fresh tastes better
We deliver our berries
to the store faster so they stay fresh and taste better longer.
We’re proud to be
A certification that meets the highest standards in the world for soil health, animal welfare, and farmworker fairness.
Why regenerative agriculture?
Regenerative agriculture embraces responsible and sustainable farming practices. Our approach focuses on rebuilding working landscapes, restoring natural resources, and revitalizing rural communities.
Our Practices
Maintain nutrient-dense soil that helps fight climate change.
Create habitats for insects and endangered species.
Conserve water and energy.
Pay employees fair wages and ensure workplace quality.
So far, our efforts have:
Supported Pollinators
of habitat planted and maintained for beneficial insects and wild pollinators
Supported Pollinators
of wild pollinators on our farms
Energy Usage
used per lb produced since 2018
Water Usage
used per lb produced since 2018
Soil Health
in our soil organic matter since 2016
good choices taste better
good choices taste better
Follow Us
@eatbetterful
betterful is in select locations at
the following retailers:
